Lighting the Way to a Better Buy
As Creative Director on this product photography project, my mission was simple: make LEDs look as brilliant online as they are in real life. With a Canon EOS 5D Mark IV in hand and Profoto softboxes in place, I transformed a basic studio setup into a clean, high-impact environment perfect for capturing the crisp precision and glow of super bright LEDs. From meticulous lighting to seamless post-production, every step was designed to make the product shine, literally and figuratively, on the eCommerce stage.
To bring this product to life visually, I followed a streamlined approach from studio setup to final upload:
-
Studio Setup: Created a clean, well-lit environment using a light table and Profoto softboxes, with a neutral backdrop to highlight the product’s features.
-
Equipment Selection: Used a Canon EOS 5D Mark IV with a 24–105mm USM lens, tripod, and precision lighting to ensure professional-quality captures.
-
Product Prep: Carefully cleaned and staged the LED product to eliminate distractions like dust, fingerprints, or unwanted packaging.
-
Lighting & Composition: Positioned lighting for soft, even coverage, avoiding harsh shadows or reflections. The product was shot at a slight downward angle (10–15°) for optimal presentation.
-
Camera Settings: Manually adjusted exposure, aperture, and focus for clarity and consistency across all angles.
-
Photography: Captured multiple angles and setups to provide flexibility and variety for the final image selection.
-
Post-Production: Used Photoshop to retouch, color-correct, and polish each image—removing imperfections while enhancing the product’s visual appeal.
-
Final Delivery: Uploaded optimized images to the Magento eCommerce platform, ready to convert browsers into buyers.
